BESPOKE’S BUSINESS STRATEGY- 2014-2016
Strategy is about making choices. It is about having a clear idea abut our purpose and identity, who we are as a company. It is also about making choices as to what we do, the sectors and customers we serve. Finally, it is about defining how we do it and what are the enablers of our success.
Bespoke’s strategy for 2014-16 is designed to deliver sustainable, profitable growth in a changing and more competitive business environment. It builds on our existing strategy and strengths. It places customers and their needs at the center of our business.
To take Bespoke to next level, we will focus more closely on the customer segments where we have a competitive edge. We will invest for growth in markets with the highest potential. This include mature markets in which we are already strong and emerging markets.
Working together as One Bespoke, we will offer our customers a superior service tailored to their requirements. We will identify the customer segments we want to serve, understand their needs, invest in the capabilities required, increase our visibility though advertising, measure our success and use the knowledge we have gained across the business.
We will invest in our people and make Bespoke a great place to build a career. We will invest in the systems and processes we need to understand our customers and serve them in a way they prefer. We will run our business more efficiently and improve operating profit.
The Bespoke brand will bring us closer to our individual and business customers, positioning Bespoke as the intelligent choice for people who wish to carry out efficient movement of cargo. Any by doing business responsibly, we will secure Bespoke’s reputation.
This is our plan to build a more competitive, more successful Bespoke – a business that will be recognized as the best in class, worldwide.
Strategy is about making choices. It is about having a clear idea abut our purpose and identity, who we are as a company. It is also about making choices as to what we do, the sectors and customers we serve. Finally, it is about defining how we do it and what are the enablers of our success.
Bespoke’s strategy for 2014-16 is designed to deliver sustainable, profitable growth in a changing and more competitive business environment. It builds on our existing strategy and strengths. It places customers and their needs at the center of our business.
To take Bespoke to next level, we will focus more closely on the customer segments where we have a competitive edge. We will invest for growth in markets with the highest potential. This include mature markets in which we are already strong and emerging markets.
Working together as One Bespoke, we will offer our customers a superior service tailored to their requirements. We will identify the customer segments we want to serve, understand their needs, invest in the capabilities required, increase our visibility though advertising, measure our success and use the knowledge we have gained across the business.
We will invest in our people and make Bespoke a great place to build a career. We will invest in the systems and processes we need to understand our customers and serve them in a way they prefer. We will run our business more efficiently and improve operating profit.
The Bespoke brand will bring us closer to our individual and business customers, positioning Bespoke as the intelligent choice for people who wish to carry out efficient movement of cargo. Any by doing business responsibly, we will secure Bespoke’s reputation.
This is our plan to build a more competitive, more successful Bespoke – a business that will be recognized as the best in class, worldwide.
