Bespoke Shipping Services

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  • The Place
  • Home
  • About Us
    • Business Strategy 2017-2021 >
      • Results of First Quarter - 2017
      • The Change™
      • Our Vision
    • About Bespoke >
      • The BESPOKE concept
      • Philosophy >
        • Vision & Values
        • Our Logo
      • Innovation
      • Corporate Responsibility
    • Corporate Profile >
      • Quality Policy
      • Download Company Profile
    • Sustainability
    • Careers >
      • Our People
    • Forging Partnerships
  • Services
    • Air Freight
    • Sea Freight >
      • NVOCC FCL & LCL
      • Intermodal
      • Booking Agent
      • Ocean Cargo Management
    • Sea-Air & Air-Sea
    • Road & Rail Freight
    • Customs Brokerage
    • Warehousing
  • News & Media
    • Our New Website Launch
    • Latest News >
      • Abdullah Al Ghurair pledges one third of his assets to launch Abdullah Al Ghurair Education Foundation >
        • Abdullah Al Ghurair pledges one third of his assets to launch Abdullah Al Ghurair Education Foundation
      • Dubai Strategic Plan 2015
      • Dubai Plan 2021 >
        • Dubai Plan 2021 booklet
        • The People
        • The Society
        • The Experience
        • The Government
        • The Economy
      • Dubai Customs seizes 2kg of prohibited substances
      • UAE GDP to grow 4% in 2013
      • Jabel Ali Launches New Capacity
    • Dubai Cargo & Logistics >
      • Air Cargo Terminal
      • Cargo Mega Terminal
    • Expo 2020 >
      • Dubai Expo 2020's presentation
      • World Expo
    • Downloads
  • Contact Us
    • Office Location
    • Send an Enquiry
  • Library
    • Container specs
    • Circulars - DP World >
      • 2013
    • Shipping Terms
    • IMCO Terms
    • IMCO Cargo Classification
    • Dangerous Goods
    • Bill of Lading Clauses
    • Useful Links
    • Operational Restrictions
    • Office Calender
  • The Place

BESPOKE’S BUSINESS STRATEGY- 2014-2016

Strategy is about making choices. It is about having a clear idea abut our purpose and identity, who we are as a company. It is also about making choices as to what we do, the sectors and customers we serve. Finally, it is about defining how we do it and what are the enablers of our success. 

Bespoke’s strategy for 2014-16 is designed to deliver sustainable, profitable growth in a changing and more competitive business environment. It builds on our existing strategy and strengths. It places customers and their needs at the center of our business.

To take Bespoke to next level, we will focus more closely on the customer segments where we have a competitive edge. We will invest for growth in markets with the highest potential. This include mature markets in which we are already strong and emerging markets.

Working together as One Bespoke, we will offer our customers a superior service tailored to their requirements. We will identify the customer segments we want to serve, understand their needs, invest in the capabilities required, increase our visibility though advertising, measure our success and use the knowledge we have gained across the business.

We will invest in our people and make Bespoke a great place to build a career. We will invest in the systems and processes we need to understand our customers and serve them in a way they prefer. We will run our business more efficiently and improve operating profit.

The Bespoke brand will bring us closer to our individual and business customers, positioning Bespoke as the intelligent choice for people who wish to carry out efficient movement of cargo. Any by doing business responsibly, we will secure Bespoke’s reputation.

This is our plan to build a more competitive, more successful Bespoke – a business that will be recognized as the best in class, worldwide.



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