Bespoke Shipping Services

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      • Results of First Quarter - 2017
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      • Abdullah Al Ghurair pledges one third of his assets to launch Abdullah Al Ghurair Education Foundation >
        • Abdullah Al Ghurair pledges one third of his assets to launch Abdullah Al Ghurair Education Foundation
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  • The Place
  • Home
  • About Us
    • Business Strategy 2017-2021 >
      • Results of First Quarter - 2017
      • The Change™
      • Our Vision
    • About Bespoke >
      • The BESPOKE concept
      • Philosophy >
        • Vision & Values
        • Our Logo
      • Innovation
      • Corporate Responsibility
    • Corporate Profile >
      • Quality Policy
      • Download Company Profile
    • Sustainability
    • Careers >
      • Our People
    • Forging Partnerships
  • Services
    • Air Freight
    • Sea Freight >
      • NVOCC FCL & LCL
      • Intermodal
      • Booking Agent
      • Ocean Cargo Management
    • Sea-Air & Air-Sea
    • Road & Rail Freight
    • Customs Brokerage
    • Warehousing
  • News & Media
    • Our New Website Launch
    • Latest News >
      • Abdullah Al Ghurair pledges one third of his assets to launch Abdullah Al Ghurair Education Foundation >
        • Abdullah Al Ghurair pledges one third of his assets to launch Abdullah Al Ghurair Education Foundation
      • Dubai Strategic Plan 2015
      • Dubai Plan 2021 >
        • Dubai Plan 2021 booklet
        • The People
        • The Society
        • The Experience
        • The Government
        • The Economy
      • Dubai Customs seizes 2kg of prohibited substances
      • UAE GDP to grow 4% in 2013
      • Jabel Ali Launches New Capacity
    • Dubai Cargo & Logistics >
      • Air Cargo Terminal
      • Cargo Mega Terminal
    • Expo 2020 >
      • Dubai Expo 2020's presentation
      • World Expo
    • Downloads
  • Contact Us
    • Office Location
    • Send an Enquiry
  • Library
    • Container specs
    • Circulars - DP World >
      • 2013
    • Shipping Terms
    • IMCO Terms
    • IMCO Cargo Classification
    • Dangerous Goods
    • Bill of Lading Clauses
    • Useful Links
    • Operational Restrictions
    • Office Calender
  • The Place

The Change™

At Bespoke, The Change™ is the clarity in defining what we do. This new chapter of our strategy is about focusing on our strengths as a global shipping company by identifying prospective sectors and customer segments where we see strong potential for growth. At the same time, we will manage our existing businesses rigorously to the targets we set realizing that we will need to turn around or exit markets that don’t meet our goals. Being a global player, we know these are tough choices to make, but it is the only way we can create sustainable value for our stakeholders.

In order to meet our goals, we also need to change how we do some things. We will put a lot of focus on execution, on becoming faster and less complicated by trusting our employees and subject matter experts to make the right decisions. We now that to succeed we need to retain, develop and attract the best talents in our industry by investing in our people. And given the competitive marketplace in which we operate we need to run our businesses efficiently, grow our operating earnings and ensure that we use our capital effectively.

These choices ensure that the next chapter of our strategy will be successful. They also mean that we all will need to adapt to changes in the business, which are necessary if we are to evolve as a company and take the next step in our evolution as a global shipping business.

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