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  • Home
  • About Us
    • Business Strategy 2017-2021 >
      • Results of First Quarter - 2017
      • The Change™
      • Our Vision
    • About Bespoke >
      • The BESPOKE concept
      • Philosophy >
        • Vision & Values
        • Our Logo
      • Innovation
      • Corporate Responsibility
    • Corporate Profile >
      • Quality Policy
      • Download Company Profile
    • Sustainability
    • Careers >
      • Our People
    • Forging Partnerships
  • Services
    • Air Freight
    • Sea Freight >
      • NVOCC FCL & LCL
      • Intermodal
      • Booking Agent
      • Ocean Cargo Management
    • Sea-Air & Air-Sea
    • Road & Rail Freight
    • Customs Brokerage
    • Warehousing
  • News & Media
    • Our New Website Launch
    • Latest News >
      • Abdullah Al Ghurair pledges one third of his assets to launch Abdullah Al Ghurair Education Foundation >
        • Abdullah Al Ghurair pledges one third of his assets to launch Abdullah Al Ghurair Education Foundation
      • Dubai Strategic Plan 2015
      • Dubai Plan 2021 >
        • Dubai Plan 2021 booklet
        • The People
        • The Society
        • The Experience
        • The Government
        • The Economy
      • Dubai Customs seizes 2kg of prohibited substances
      • UAE GDP to grow 4% in 2013
      • Jabel Ali Launches New Capacity
    • Dubai Cargo & Logistics >
      • Air Cargo Terminal
      • Cargo Mega Terminal
    • Expo 2020 >
      • Dubai Expo 2020's presentation
      • World Expo
    • Downloads
  • Contact Us
    • Office Location
    • Send an Enquiry
  • Library
    • Container specs
    • Circulars - DP World >
      • 2013
    • Shipping Terms
    • IMCO Terms
    • IMCO Cargo Classification
    • Dangerous Goods
    • Bill of Lading Clauses
    • Useful Links
    • Operational Restrictions
    • Office Calender
  • The Place
THE PEOPLE“City of Happy, Creative & Empowered People”

The people of Dubai are the main focus of Dubai Plan 2021. It is from this perspective that the plan addresses the traits and characteristics that must be reinforced and developed among the people of Dubai to ensure they are capable of driving the city forward into its future. Accordingly, the theme focuses on reinforcing the feeling of responsibility each individual must have towards themselves and their families and society in pursuing and promoting education and personal development, and maintaining a healthy lifestyle, to enable them to play an active, productive, and innovate role in all aspects of the society and economy.

Aims

 Educated, Cultured and Healthy Individuals: Individuals who take care of their own wellbeing and that of their family through proactive measures to manage their health and enhance their skills and ability to contribute to the economy and society of Dubai building on their solid education and cultured upbringing.  Productive and Innovative in a Variety of Fields: Individuals who strive to succeed, are financially self-sufficient, and embody the mindset and disposition of entrepreneurs and responsible citizens.  Happy Individuals Proud of Their Culture: Individuals who are generally satisfied with their life in Dubai, confident about their future and proud of their cultural origins.  Are the Cornerstone for Dubai’s Development across all fields: Emiratis men and women playing an important role in the development of Dubai and filling critical roles across various sectors including social, economic, and urban.


KPIs

1 Life expectancy at birth for Emiratis (by gender) 2 Composite index of general cultural awareness 3 TIMSS results of international assessments of Emirati students (For Math & Science for Grade 4 & 8) 4 PISA results of international assessments of Emirati students (For Math, Science & Reading) 5 Average Emirati Income 6 Proportion of Emirati households living comfortably or getting by with their current income level 7 Thriving Rate 8 Percentage of individuals who feel proud of the Emirati culture, traditions and national identity 9 Participation rate among Emiratis in the labor market 10 Number of higher education degrees per 100,000 population (Total and Emiratis)
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